Who We Are

A multidisciplinary team of produce veterans, software architects, and finance leaders. Together, we bring more than two decades of hands‑on experience building enterprise systems for the fresh‑produce supply chain.

Before writing a single line of code, we spent years in the field, literally. Members of our team have bought, sold, shipped, graded, financed, and audited fresh product around the globe. That insider knowledge shapes every feature we build.

Finance Meets Operations

Our product managers once served as Controllers, VPs of Finance, and CFOs at leading grower‑shippers, importers, and distributors. They know the pain of reconciling variable‑weight invoices, chasing retailer deductions, and stretching cash through harvest season, and they designed our platform to fix it.

Consultants Who Roll Up Their Sleeves

Implementation is led by former ERP consultants and produce operations managers who have guided dozens of go‑lives. They speak both “IT” and “produce,” translating complex requirements into workflows that feel effortless on day one.

Why We Exist

We believe the fresh‑produce industry deserves modern fintech tools as powerful as the product it moves.

Our mission is simple: remove friction, unlock cash, and let produce professionals focus on delivering high‑quality food, not fighting spreadsheets.

What Drives Us

Transparecy

Clear real‑time data beats surprises.

Trust

Payment certainty keeps the supply chain moving.

Speed

Time is shelf life, and shelf life is profit.

Partnership

We succeed only when our users thrive.

Looking Ahead

The produce landscape is evolving fast; cross‑border sourcing, tighter margins, new compliance rules.

We’re here for the long haul, continually iterating with input from the growers, shippers, and finance teams we serve.

Ready to see how our experience can streamline yours?

Explore our Solutions or contact us to chat with the team.